Campus18.com is an interactive portal aimed at college and university students. Campus18 provides a platform for students to discuss upcoming events, classes, courses, extra-curricular activities to be held in their colleges.

Client requirement at a glance

• Equipped with a dynamic idea, the client requirement was to position Campus18 as a one-stop shop for all information required by new and existing students of colleges and universities all over India.
• Students could participate in posting messages, making announcements and contributing to the forum.
• The portal had a very young and energetic feel. The seed content and its subsequent promotion had to keep in step with the core values of competency, fun, and information-distribution.

Approach & Results

• To ensure that the portal achieved its goal of being the penultimate site for acquiring information on any aspect of college life, we prepared carefully structured seed content to trigger participation on the portal.
• In order to promote the portal, we homed in on specific communities relating to college students on social networking sites and endorsed the portal, started conversations relating to college life and ensured a steady flow of traffic to the portal by relying upon other social media tools such as forums and blogger communities.
• The consistent circulation of information about the portal on social networking sites enhanced the brand visibility of the portal and generated a considerable increase in traffic.