Mantrablogs is a creative web property of iSMO. Mantrablogs is a more than just a blog, featuring an eclectic mix of posts discussing popular culture, books, lifestyle, movies, music and traveling.

Client requirement at a glance

• Mantrablogs is a blog that caters to a wide variety of interests ? entertainment, lifestyle, book reviews, movie reviews, music, eating out and traveling are featured in a unique style that is highlighted with subtle traces of humor and wry, tongue-in-cheek turns of phrase which required greater volumes of traffic being directed to the blog and ensuring an enhanced web presence.
• To build a campaign that would sustain increased traffic and augment interaction between visitors and the authors of the blog was the keystone to the brief.
• To secure a considerable increase in ad revenues on the blog, it was crucial to garner visibility and lure visitors to experience the above-the-cut content and insightful commentary available on the blog.

Approach & Results

• A comprehensive strategy was structured to promote and generate interest about Mantrablogs.
• To highlight the blog's presence amongst thousands of other blogs, region-specific social networking sites were targeted and threads emphasizing the blog?s unique style and voice were posted on forums, user groups and message boards of communities.
• The concentrated effort to underline the blog?s content quality effectively yielded results. The buzz that was created around the blog resulted in a significant increase in traffic volumes by 25% every month.
• A sizeable increase in the number of unique visitors who read and posted comments on the blog, the steady transition of a majority of visitors into loyal readers and the growing number of blogs who posted links to borrow some of the traffic were clear indicators that the strategy was successful.