Sportsviews.com is one of the leading sports social networking sites. The site celebrates fan culture and structures its activities around this principle. Fans can challenge other users, place bets on sports, share videos and pictures, start blogs, participate in forums and other activities.

Client requirement at a glance

• As is evident from its tagline, 'Fans make all the difference', Sportsviews.com emphasizes the importance of celebrating fan experience on its social network. The requirement was to make fans feel a sense of purpose and importance as they participated on the network.
• The activities are geared to provide fun experiences for sports fans, creating spaces where they can express their opinions about their favorite sports and sportspersons confidently and with the option of including media clips. This differentiator was to be highlighted and emphasized.
• The social network seeks to draw ardent sports fans who can provide insight and crucial information to the forums and blogs supported by the social network.

Approach & Results

• Sportsviews.com celebrates fans and this is evident by the activities available on site for fans. Sportsviews.com provides a holistic sports loving experience. By utilizing social media tools such as sports forums and communities on regular social networking sites, we generated a buzz about Sportsviews.com.
• To make an impact and leave a significant mark on users, videos containing clips of recent sports incidents were posted on various video-streaming sites and social networks to create interest about the source of these video clips.
• Link-posting, blogs, and forum participation ensured that there was a steady flow of traffic to Sportsviews.com and participation from users who drifted there following one of our posted links.