Wikis are pieces of collaborative software that allow users to freely create and edit content for web pages using a common web browser. Wikis promote the democratic use of the Internet and showcase the power of social media. They have tremendous and exciting potential since they give power to non-technical users. Any individual with an internet access can create and upload content for a Wiki webpage.

You can create a wiki about anything. Since it does not follow the traditional pattern of an encyclopedia, there is no constraint on the number of wikis you create and no authorized body sitting in judgment over whether a subject should be included in the Wiki or not.

Wikis provide a platform where you can contribute to the information, create content, edit content, and modify content entered by other individuals. You can provide links to related websites, forums, blogs and other media like videos, and photos. The added references made to a number of easily accessible websites and web pages within the Wiki make the content more comprehensive and complete.

If you want to know about social media optimization, the Wiki entry for social media optimization will include hyperlinked words like social media marketing, social media strategy, social media tools which you can click on and find out more about on a separate page within the Wiki. Information is categorized and classified to facilitate simplicity of use.

Content uploaded upon Wikis is alive in a way that is impossible to imagine in the original repositories of information such as the encyclopedia. You can edit and modify content on Wikis in an exercise that involves users and empowers them by letting them claim collective ownership of the content. Since information is power, wikis make way for information power to travel. Users become creators and owners of the content made public on a Wiki.

The collaborative user-created encyclopedia Wikipedia is one of the best known Wikis. Wikis can also be used by businesses to create and manage intranet and knowledge management systems in a system that is easily accessible to a large group of people.